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Video
communications technology, applications AND ROUTES
TO Market |
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ANALYSIS
Industry reaction to the acquisition of LifeSize
Communications by Logitech for $405 million has
pointed to the ability of the newly combined to take
on the huge VC opportunity in the SMB sector. Craig
Malloy, LifeSize co-founder and CEO summed up his
expectations, saying:
“LifeSize was founded on the vision of providing
life-like visual-communication solutions to change
the way the world communicates. We believe that
together with Logitech, we can realize that vision
for all enterprises – private and public – and small
and medium businesses. Our combined proven
innovation can accelerate mainstream adoption of
video communication by anyone, anywhere.”
Gerald Quindlen, Logitech’s president and CEO said:
“We expect this acquisition to enable Logitech to
extend our leadership in video communication beyond
the desktop. Together we can make life-like,
HD-quality video communication as mainstream and
seamless as a telephone, for meeting participants in
the boardroom, at their office desk, in a
remote-location meeting room, telecommuting from
home or on the go with a laptop.”
Commenting on the acquisition, Robert Stead, EMEA
marketing director at Polycom said “Without
question, this is about making visual communications
more pervasive within and between enterprises, which
requires wide availability, consistent quality, full
interoperability with all the other standards based
systems across multiple endpoints, full remote
management and complete security. These are not
things you can achieve with Skype.” |
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Published in
association with: |
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TANDBERG ACQUISITION
Do you think that Cisco's acquisition of Tandberg
will have a beneficial effect on the VC market as a
whole, or not?
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Tandberg
T3: 12 months on
It is just
under a year since Tandberg’s initial announcement of
its T3 telepresence solution. Many were sceptical about
hanging their sales arguments on the principals of
social anthropology and interior decoration, but, as AV
News found out, over the year T3 has matured and
developed into a really compelling offering. |
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Polycom
ATX: unbundling telepresence
In the
early days of telepresence, the only way for end-users
to get a guaranteed, immersive telepresence experience
was to invest in a single-source solution from one of
the major vendors. AV integrators had little opportunity
to offer differentiated solutions. The release of
Polycom’s ATX telepresence solution gives integrators
just that opportunity. |
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Desktop and
mobile video communication

We look at the demand, the products and the
connectivity issues with enterprise solutions. |
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The
VC Channel is a dedicated news and information
service provided by AV News for AV integrators
and resellers. |
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Killer sales
strategies for video communications
Arguments
in favour of video conferencing have followed a cycle,
with the pragmatic savings on travel and time
alternating with the more esoteric advantages of
collaborative working. The economic downturn has seen
the practical arguments back at the centre of the debate
once more. AV News looks at VC’s ability to deliver an
immediate cost-saving as the killer sales argument to
support a sale. |
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©
Blue and Green Ltd 2009 |
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